SM Cinema Brings the IMAX Experience to Davao

9/17/2012



SM Cinema, the country’s leading film exhibitor, continues its quest to elevate this country’s cinematic
experience by bringing in state-of-the-art theater technology. Introducing the IMAX Experience to the
Filipinos is one of SM Cinema’s ways of delivering world-class quality entertainment.

One of the highlights in the opening of SM Lanang Premier is the opening of the IMAX Theatre. IMAX
Lanang opens with 467 seats and a digital projection system that can support both 2D and 3D films.

IMAX is the world’s leading film entertainment technology. It utilizes laser-aligned digital audio feed
in addition to a revolutionary projection system that enhances image quality and display, delivering unparalleled and realistic sound and visuals.

IMAX is more than a technology; it is an experience. The IMAX Theatre is designed to fill your field of
vision and engulf you in sound so powerful that it is almost tangible. IMAX screen is several times larger
than the screen of the standard theater, delivering an image so large that it fills your entire field of view.

The screen is slightly curved and the seats are angled to allow audience to have an unobstructed view of
what they are watching. The IMAX image is several times larger than any other cinema format, offering
far greater resolution than the 35mm film. All these contribute to bringing images to life like no other—
making you feel you are part of the movie and not just a mere spectator.

The immersive movie-viewing experience that IMAX brings is made possible by IMAX Digital Media
Remastering (DMR), the transformative process used to enhance and optimize the image and sound
of Hollywood feature films for the IMAX format. During this process, IMAX spends hours, weeks and
months working directly with the filmmakers and technical teams of each film on dozens of ways to
enhance the movie, including adjusting the saturation, contrast, brightness, re-mixing the soundtrack,
and a bunch of other variables in virtually every frame.

The result delivers an unparalleled image and sound quality that is designed specifically for IMAX
theatres. Watching a film in an IMAX Theatre gives you a unique experience; it allows you to lose
yourself in the scenes unfolding before you. With IMAX, you are absorbed by the movie.

Through SM Cinema, Filipinos are able to enjoy the IMAX Experience--an experience that takes you
beyond the edge of your seats to a world you have never imagined.



For more information and updates, simply visit their social media sites:



****This post is part of an official press release from SM Lanang Premiere for dissemination.****


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